Packaging demand is influenced by a wide range of factors:
Convenience
Rising Health Awareness
Brand Enhancement
Where most sustainable packaging efforts are directed:
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65% Design for recyclability or use of recycled content
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57% Weight reduction
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41% Renewable or bio-based materials
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25% Compostable materials
Source: 2011 DuPont survey of global consumer packaged goods manufacturers and converters
More than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment, including:
Packaging designed for easy stacking/storing at home
Packaging that can double as a re-sealable container
Packaging designed for easy transport
Roughly 40 percent of consumers will sometimes think to look for products with less packaging
Packaging structures need to be mobile
20% of meals in the United States are eaten in the car
Packaging needs to address single-servings
27% of U.S. households are single-person households
Sensory packaging
If people focus on a product for more than 3 seconds, they are 63% more likely to buy it.
If people pick up a product, they are 96% more likely to buy it
Single piece cap design trend
U.S. cap producers are moving closer to mass adoption of the one-piece cap for beverages such as soda
Future Outlook
World demand for caps and closures is projected to rise to
There’s more to learn about the Four Key Questions for Designing Great Packages.
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